Reliable Specialty Logo

The story on the Reliable Specialty Company is obscure. The company presented itself to phonograph operators in March 1940 as the new owner of the "Art Cabinet Sales Company" which was basically based "around the corner".

The Art Cabinet Sales Company history is also very obscure but they started advertising a year earlier (February 1939) for "Remodeled Phonos" in particular the Wurlitzer 412 and 612 "completely remodeled with light -up, in art -lite (marble) finish, illuminated Louvers and Grill" Later that year in July 1939 they advertised their own cabinet stands for the Rock-ola CM-39 and Wurlitzer 61 "table top"/"counter top" jukeboxes.

A month after purchasing the Art Cabinet Sales Company, in April 1940, Reliable Specialty Company launced their first auxiliary speaker called "Reliable Deluxe". Apparently with high ambitions, they also attempted to go in the "pipe organ market" and launched a "Wall Organ" and "Corner Organ" speaker in November 1940. These 2 speakers look very similar to the SpeakOrgan from Seeburg and the Keeney Pipe Organ Speaker. Actually Rock-ola joined them all in 1941 when they released their pipe organ version: 1602 Organ Type Aux Speaker

The most noticable legacy from the Reliable Specialy Company is however the "Comet Auxiliary Speaker" launched in Febuary 1941. It was advertised as "the last word in breath-taking beauty. Indicrect illumination in rich metalic blue and gold hues enhances the eye-catching polished aluminum gazelle" The "Comet" was equipped with baffle board and volume control and was available with or without Jensen speaker - enabling the operator to "install his own speaker".

Although excellent sales were reported several times in 1941 the looming start of WWII most likely brought an end to their ambitions. Their last advertisement, with a focus on the Comet speaker, was under the name "Reliable Specialties Inc." in November 1941.

It is unknown how many products were build by Reliable Specialty Company / Reliable Specialties Inc. but all of them are rare. The "Comet" is though, one of the nicest pre-war auxiliary speakers made.